Broadband is the most popular means of accessing internet among people who feel a need for speed. Its fast and its convenient. Copying, downloading and browsing doesn't become a drab or tedious task with it. The time taken for any menial task like opening a file directly from the web is cut to half. No wonder broadband services are very popular in UK.

The majority of Internet service providers acknowledge that broadband is cheaper in the long run. Yet the initial installation costs put off most users. Besides it is difficult to switch providers at will due to inability to get MACs - Migration Authorisation Codes. However, new government guidelines will make sure that these problems are overcome soon.

Often these internet service providers provide other services as well. At times, they offer to monitor your website or generate site reports for free. Larger providers even provide freebies like free routers etc.

Broadband services being the flavour of the day, they attracted largest increase (almost double) in their client base during last year. The trend is expected to climb higher as more and more Internet service providers in UK switch to broadband.

If you are considering companies in UK, the top five contenders are all famous names. BT, Virgin, Demon, Pipex and Plusnet are the top five ADSL broadband providers in terms of technical performance. However, old giants like AOL are in the run too and provide some very attractive discounts.

So, if you are looking to switch your Internet service provider or simply want to upgrade to a faster version, consider broadband services. You will be delighted at the speed at which your life moves.