It's no secret that there are many people making a very good living on the internet. It's no secret that there are many people making a fortune on the internet. It's no secret that there are many people who have tried to make a living, dreamed of making a fortune and failed on the internet. So what separates the successful website owner from the unsuccessful website owner? Simply put it is all about being informed. That's right... information!

Sounds simple doesn't it? After all here we are surfing on the information superhighway and "we" are failing to obtain all of the FREE information that could help us succeed. How ironic is that? It's like there's a spare key at the neighbors’ house but we'd rather try to break down the door then take the time to walk across the street and ask for help. I know first hand the result of trying to reinvent the wheel. You see internet success does not happen in the time it takes you to hit the enter key. Yes, the internet is the most powerful marketing tool in the world. Yes, anyone can build a website and be online in a flash. This in itself does not guarantee success. Success comes from knowledge! Knowledge comes from experience. Experience comes from trial and error. Trial and error comes from making mistakes, moving forward and finding what works. What works comes from you. Now I can't tell you what will work for you. What I can tell you is that you do not need empty promises or get rich quick schemes. You need to know how the internet game is played and how you can build a "true" online presence that will lead to your own definition of success.

There are many successful people found throughout the Internet today that are honest and hardworking individuals. Their websites contain valuable information and there products could be very helpful to you in your own right. While it is true that their site serves a purpose it is also there so that the owner will make a living. More importantly the owner is building a relationship with you. If you visit their site, make a purchase and never return then your initial purchase means nothing more that a one time cash flow to the site owner. What the website owner needs to do is to develop a relationship with each and every visitor. This relationship is what will bond the two of you and make the future bright for the both of you. If the website is only trying to lure you into a product and get you to reach in your pocket, before you even have a chance to know who you are dealing with... click away! This is the first test to determine whether the site you are visiting deserves your attention to begin with.

So why am I giving you this information? What does this have to do with reinventing the wheel? The honest, successful website owner can offer you valuable information. The honest, successful website owner has made the mistakes, gone through trial and error and knows what it takes to make it work for them. You are able to take this knowledge, absorb it, customize it and make it work for you. This process will make your life much easier. Now this is not to say that the internet is not open to new ideas. But with every idea that you have chances are that someone has had the same idea and attempted to make it work. Even if it's not exactly the same there are probably many variations.