The internet has been described as the new wild west, since its Inception entrepreneurs have been trying to use it to make money quickly. It has brought together huge numbers of potential consumers and marketers in a very short time. Suppliers of goods and services, with an enticing, well crafted sales letter and an email address can remain anonymous. This has made the internet the ideal vehicle for abuse.

Many entrepreneurs looking to develop an honest online business have been burnt by sales letters promising quick riches if only they buy the latest business program. I must confess I have been one of those burnt on a number of occasions by promises of quick riches. Those sales letters are, oh so seductive, promising quick riches if only you buy the program and follow the instructions in the e-books or videos.

Well my friends and fellow entrepreneurs the results are in, It is becoming common knowledge that approximately 90 percent of all internet businesses never make a profit even businesses founded on those high priced programs sold through those well crafted and enticing sales letters. The end result being that potential business owners who have been burnt once too often are turning away in droves from the hype and promises of quick riches to find a more lasting foundation on which to build their business.

The month of October, 2006 was the turning point, many subscribers saw 3 to 4 emails each day advertising the launches of new Internet Marketing products. The result was that many of the gurus saw a record number of their list members unsubscribe.

Apparently, what happened is there are so many people marketing to the Internet marketing community that it is common to see one persons name on 3 or 4 mailing list. Since the owners of these mailing list promote the same products its not unusual for the mailing list subscribers to receive the same offer 3 or 4 times a day for the latest product launch.

Couple that with the vast number of new products launched in the month of October no wonder the subscribers felt jaded and overwhelmed. The end result, record numbers of requests to opt-out from the various mailing lists. The online marketing forums were buzzing with the chatter of dissatisfaction.